[Do I Really Need a Professional Designer?]

Everyone wants to save money.  You are probably thinking you could design a suitable logo yourself, afterall,  it's your company. Maybe you know someone who is into art, or should have an employee competition. True, these alternatives may save you a few hundred  dollars now, but how much are you damaging your company's potential for success  in the long run?

A professionally designed logo is a one time expense that will reep benefits for the life of your business. Think of the money you will spend promoting your  company. If your logo does not truly represent your company, you are spending money to project the wrong image, and you know image is important. That's why  you are already spending a significant amount of money each month on office space, receptionists, advertising, business attire, presentations, lunches, etc. - all to make sure you project the right image. Designing your logo is no place to drop the ball.

Not only does your logo provide the first impression of your company and a recognizable look to ads and products, your logo will be advertising for your  company all the time. Everyplace it exists, people will see it--from signage to  the bank teller who handles a company check. Your logo and identity are always working for you, make sure they are saying the right thing.

Surveys have shown that corporate image materials such as letterhead,  envelopes, and business cards are more important to conveying a company's  prestige than how long your company has been in business, the location of your headquarters, charitable activities, or the number of employees. Only a  company's annual report conveys more prestige. 

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