[Elements of an Effective Logo]

Your logo is in many ways the most important piece of business creative you have. Although it is just one piece it will likely be used on everything associated with your business including websites, business cards and advertising.

That is why it is so important that you design an effective logo. Now there is no magic recipe for what an effective logo is but every good logo has a few key elements in common.

Memorable - An effective logo must be memorable. Think Coca Cola, Shell Gasoline or Nike these are all logos that pretty much all of us can recognize anywhere. These logos are easy to remember so we can all recognize the brand when we see it. You want people to automatically remember who you are when they see your logo.

Branding - A logo really brands your business and what much of your design work going forward will look like. An effective logo can go a long way in branding your business and making you “memorable” so do not skimp when it comes to your logo design make sure you are creating something you can build a brand around.

Looks Good - I know this one seems simple but it still should be said that a good logo is aesthetically appealing. Whether you know it or not your customer actually takes a lot of its cues about your business from your logo. If they visit your website or get a mailing from you the professionalism of your logo is an important first impression. So create something of quality that you can live with for a long time.

Withstands the Test of Time - Your logo because it is a branding tool is something you are going to want to stick with for a long time. Unlike special offers or advertising options that you can test and play with in your business your logo will live with you for a very longtime. So pick timeless designs that will not become outdated over time.

Imagery - If you decide to use graphics or images in your logo it should create a certain feeling with the client. For example, if you are a dentist a happy tooth or big white smile might be exactly the tone you want to convey to get them through the door. Just remember when using graphics in logos to keep it simple since your logo will be used in many different mediums you do not want it to be too busy.

Effective logos can be a huge asset for any business so when you create your logo make sure you think about each of these key elements and try to incorporate them into your own creative designs.

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