[How to Find a Good Printer]
It is always a good idea to ask for recommendations from business associates, colleagues, or your
designer, but you will still need to know how to evaluate their suggestions. First, it is better to use
someone in your area, because you'll need to meet with them at least a few times to make color selections and
see proofs. Second, get at least three quotes for comparrison. In most cases, the quote in the middle is
probably the one you want to go with. Dirt cheep, high quality printing doesn't exist. A legitimate way to
keep costs down, is to make sure as much of the work as possible is done in-house, otherwise you're paying
middle-man fees. And finally, it is easier and less expensive to work with someone who has up to date
equpiment. (ability to send and receive digital files via the internet). This will save you time and money by
allowing your designer to send your files in minutes instead of days, and without costly overnight
postage.
You'll need the job specs before you can get a quote (which you should get from your designer) but
before you commit, here are some good questions to ask.
- Can I see some samples of your print work?
- What kind of proofs can I expect to see before my project is printed?
- How long have you been in business?
- What are your hours of operation? Do you print at night or on weekends?
- Will you have to send my job out, or can you complete it on-site?
- What software and materials can you accept?
- Is there a specific kind of project that you specialize in?
- May I contact some of your clients for their feedback?
- If I am not satisfied with the quality of the printing, will you reprint the job at your
cost?
- What method of payment will you accept?
As with just about anything else, choose someone who you feel you can work with, someone who is
knowledgeable about their industry, and takes the time to explain things to you. (Impataience is often a
cover up for lack of expertise.)
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