[ What is a Logo?]

A logo is a graphic  representation of your company's identity. It is composed of a symbol,  illustration, and / or typography (sometimes called a "logotype").

A logo should...

1. Attract attention, and then leave an impression
2. Create a look that is unique and distingishable
3. Reflect the overal "feel" of the company it represents
4. Promote a feeling of authenticity and professionalism 

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