[ What is a Logo?]
A logo is a graphic representation of your company's identity. It is composed
of a symbol, illustration, and / or typography (sometimes called a
"logotype").
A logo should...
1. Attract attention, and then leave an impression
2. Create a look that is unique and distingishable
3. Reflect the overal "feel" of the company it represents
4. Promote a feeling of authenticity and professionalism
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